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Overview: D15’s Best-Selling New Launch on Record
When Emerald of Katong launched its sales, Singapore’s property market took notice. In a single day, 99% of all 846 units were snapped up by eager buyers — a record-setting sales velocity for District 15 (D15) that has not been matched before or since. Developed by Sim Lian Group and situated on Jalan Tembusu in the storied Katong neighbourhood, Emerald of Katong blends the warmth and character of Singapore’s Peranakan heritage enclave with the precision and quality of a modern luxury condominium.
If you are a buyer or investor evaluating D15 new launches, this guide covers everything you need to know: location, pricing, unit mix, developer credentials, and the long-term investment thesis for Emerald of Katong.
Location & Connectivity
Few Singapore postcodes carry the cultural cachet of District 15. Straddling Marine Parade and the Katong enclave, D15 is characterised by its rich Peranakan heritage, vibrant food scene, and proximity to East Coast Park — Singapore’s most beloved recreational waterfront.
MRT Access
Emerald of Katong sits just 4 minutes on foot from Tanjong Katong MRT on the Thomson-East Coast Line (TEL). This places residents within a single direct train ride of Marina Bay Sands, Shenton Way, Gardens by the Bay, and Orchard Road.
Road Connectivity
By car, the East Coast Parkway (ECP) provides quick access to the CBD in approximately 15–20 minutes and to Changi Airport in under 20 minutes. The KPE and PIE are also conveniently accessible.
Lifestyle & Schools
Katong is home to some of Singapore’s finest independent restaurants, heritage bakeries, and boutique cafes. For families, the area boasts proximity to Tao Nan School, CHIJ (Katong) Primary, Victoria Junior College, and several international schools catering to the large expat community.
Unit Mix & Pricing
Emerald of Katong’s 846 units are thoughtfully distributed across a range of configurations. Pricing reflects D15’s premium positioning, starting from SGD 2,400 psf.
| Unit Type | Starting Price | Indicative PSF |
|---|---|---|
| 1 Bedroom | From ~SGD 1.18M | From ~SGD 2,400 psf |
| 2 Bedroom | From ~SGD 1.6M | From ~SGD 2,400 psf |
| 3 Bedroom | From ~SGD 2.3M | From ~SGD 2,400 psf |
| 4 Bedroom | From ~SGD 3.1M | From ~SGD 2,400 psf |
Developer Track Record: Sim Lian Group
Sim Lian Group has been delivering quality homes in Singapore for over 45 years. Founded in 1976, the group has developed more than 10,000 homes across Singapore, earning a reputation for reliable delivery, well-designed spaces, and strong after-sales support. Their portfolio includes Treasure at Tampines, Hillion Residences, and The Lincoln Residences.
Why Buy Emerald of Katong?
- Record-breaking launch demand — 99% sold on Day 1 reflects genuine, overwhelming market consensus on the project’s value.
- 4-minute walk to TEL — Direct MRT access to the CBD and beyond.
- Katong lifestyle premium — D15 real estate commands a lifestyle premium with Peranakan shophouses, hawker culture, and proximity to the sea.
- Supply-constrained district — D15 does not have large tracts of undeveloped land. New launches are infrequent.
- Strong expat rental market — The east coast corridor hosts a significant expat community from Europe, Australia, and Japan.
Investment Potential
District 15 has one of the most consistent capital appreciation histories in Singapore’s private residential market. Land scarcity, heritage conservation, strong expat demand, and proximity to both the CBD and East Coast Park have underpinned D15 prices through multiple property cycles. A 2-bedroom unit in a well-maintained east coast condo commonly achieves SGD 4,000–6,000 per month in rent.
Note: Property investment involves risk. Past performance does not guarantee future results. Always consult a licensed property agent and financial adviser before committing to any purchase.
Frequently Asked Questions
Where is Emerald of Katong located?
Emerald of Katong is located on Jalan Tembusu in the Katong enclave, District 15 (D15) of Singapore.
Who is the developer of Emerald of Katong?
Emerald of Katong is developed by Sim Lian Group, a Singapore developer with over 45 years of experience.
How many units does Emerald of Katong have?
Emerald of Katong comprises 846 residential units.
What is the price range for Emerald of Katong?
Prices start from ~SGD 2,400 psf. In absolute terms: 1-bedroom from ~SGD 1.18M; 2-bedroom from ~SGD 1.6M; 3-bedroom from ~SGD 2.3M; 4-bedroom from ~SGD 3.1M.
How far is Emerald of Katong from an MRT station?
Tanjong Katong MRT (TEL) is a 4-minute walk from Emerald of Katong.
What made Emerald of Katong’s launch so remarkable?
Emerald of Katong sold 99% of its 846 units on launch day — a record for D15.
Is Emerald of Katong a good investment?
D15 has historically been one of Singapore’s most resilient property markets. Strong expat rental demand, TEL connectivity, and land scarcity all support both rental yield and long-term capital appreciation.
Conclusion: Katong’s Crown Jewel Is Still Worth It
Emerald of Katong is more than just a new launch condominium — it is a statement about what Singapore’s east coast has become. The record 99% day-one sold-out performance is a market verdict on location, developer, pricing, and lifestyle. With TEL connectivity maturing, Katong’s lifestyle premium only growing, and D15 supply remaining constrained, Emerald of Katong will retain its status as one of the district’s most coveted addresses for years to come.
Alvin Tan | ERA Realty Network | CEA Reg. No. R072324C | CEA Licence No. L3002382K
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